Is this kitsch?

Behold 3 'bracelets'. My post is about the middle one.

• Got this from the British Heart Foundation shop in town. The shop is very bright and clean and has some good stuff. They had a few of these so I imagine they are part of their limited new (not 2nd-hand) ranges.
• The stretchy bracelet has a lovely heavy feel to it. Like haematite. £2.99.
• Upon it are applied colourful transfers.
• Hence my question.
• Transfers of Jesus, Mary, angels and (what looks like) a mediaeval Pope.
• Very bright transfers.
• I call this kitsch.
• Would you agree?
• I'm not a Catholic. I'm a Quaker.
• I hesitated about buying it but I'm not sure why. Aesthetically I like it very much so why the reservations?
• What d'you think?
• Does the religious iconography make it something one should ponder about before buying?

Jenni